Elka Wild, the new diffusion line from Auckland based knitwear label Elka, fuses luxurious comfort with sophisticated style.
Proudly 100 per cent New Zealand designed and made, Elka Wild utilises unique local yarns such as possum, merino and silk for their wearable textures. The label’s designer, Kate Mischler, believes possum fibre has been vastly underutilised by the fashion industry.
“Possum fibre is renowned for its warmth and comfort but, apart from socks and gloves, it has rarely been used in the clothing industry. However, as an undeniably luxurious fibre that is exquisite to wear, I created a collection that showcased how well possum fibre functions in high-end fashion pieces,” says Kate.
Structured yet soft, the Elka Wild range draws inspiration from nature, music and art. Generous drapes of fabric imbue a subtle sensation of movement on the wearer’s body, evoking wild grass in the breeze or a bird in flight, while Kate’s love of Rachmaninoff’s music inspired key patterns on the Piano Cape.
Earthy neutrals and dramatic monochromatic hues take the form of luxurious tunics, dresses and oversized cardigans that are easily dressed up or down for any occasion and designed to flatter fashionable women of all ages and sizes.
“Fashion should be fun, not complicated. Elka Wild doesn’t follow trends, but focuses on timeless elegance, allowing women to easily make lasting updates to their wardrobe. Ultimately, the range blends quality and comfort – without sacrificing style,” Kate says.